The policy responses of tourism agencies to emerging digital skills constraints: A critical assessment of six countries

David Parsons · Miju Choi · Rhodri Thomas · Kyriaki Glyptou

35 citations0/0 files storedInternational Journal of Tourism Research

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Hospitality and Tourism Education Diverse Aspects of Tourism Research Digital literacy in education

Abstract

Abstract This paper analyses policies and practices designed to support digital transformation in the tourism workforce in six OECD countries, namely Germany, Greece, Iceland, New Zealand, Switzerland, and the United Kingdom. Data for the project were gathered via a questionnaire survey, interviews with key informants and examination of various policy documents in 2021. Contrasting practice in relation to digital skills development is revealed. Significant deficiencies are evident in relation to the availability of high‐quality data, evaluation, understanding, leadership, and infrastructure among the six countries. Ways in which effective policy development might emerge are suggested.

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References

2019Technological disruptions in services: lessons from tourism and hospitality 2020COVID-19’s impact on the hospitality workforce – new crisis or amplification of the norm?2021The digital skills divide: evidence from the European tourism industry 2007HRD in tourism: A role for government?2021Digital skills in tourism. A study from the Next Tourism Generation (NTG) Alliance

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2023Digital transformation and the new combinations in tourism: A systematic literature review 2024Repositioning Work and Leisure: Digital Nomads Versus Tourists 2025Reviewing the digital skills and readiness of hospitality and tourism graduates: a way of success 2022How Do Hospitality Workers Perceive Their Work Skills before and after the Lockdown Imposed by the COVID-19 Pandemic?2023Tourism Talent Shortage in the Fourth Industrial Revolution 2025Impact of Artificial Intelligence on Employment and Skill Requirements in the Tourism Sector 2024Skills development as an Indicator of the Serbian tourism digitalization progress 2024Tourism Talent Shortage in the Fourth Industrial Revolution

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