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Brands and Social Justice Movements: The Effects of True versus Performative Allyship on Brand Evaluation
16 references·6 citing·49 second hop
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(1999)Patterns of Attachment: A Psychological Study of the Strange Situation (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Commitment-Trust Theory of Relationship Marketing (1994)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Customer Engagement (2011)The Behavioral Consequences of Service Quality (1996)Corporate social responsibilities, consumer trust and corporate reputation: South Korean consumers' perspectives (2013)Exchange and Power in Social Life (2017)On Corporate Social Responsibility, Sensemaking, and the Search for Meaningfulness Through Work (2017)Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework (2022)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers (2016)Instafamous and social media influencer marketing (2019)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)The psychology of interpersonal relations. (1958)Intrinsic Motivation and Self-Determination in Human Behavior (1985)The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. (2001)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)When Good Brands Do Bad (2004)A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing? (2009)Managing Brands in the Social Media Environment (2013)Inequity In Social Exchange (1965)Managing Legitimacy: Strategic and Institutional Approaches (1995)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)
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References

  • 2000Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.46,804 cited
  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 1988Possessions and the Extended Self9,050 cited
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  • 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
  • 2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
  • 2006The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations1,360 cited
  • 2005How brands become icons: the principles of cultural branding1,287 cited
  • 2006Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities1,144 cited
  • 2008Corporate social responsibility: attributions, loyalty, and the mediating role of trust866 cited
  • 2008Social identity contingencies: How diversity cues signal threat or safety for African Americans in mainstream institutions.786 cited
  • 2012Identity-based consumer behavior642 cited
  • 2007“My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations544 cited
  • 2013The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action

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459 cited
  • 2006When perspective taking increases taking: Reactive egoism in social interaction.371 cited
  • 2020Beyond Allyship: Motivations for Advantaged Group Members to Engage in Action for Disadvantaged Groups337 cited
  • Cited by

    • 2022Addressing the Cause-Related Marketing Paradox for Luxury Brands to Increase Prosocial Behavior and Well-Being18 cited
    • 2024True or performative allyship: A matter of perception in search of cause-related marketing authenticity16 cited
    • 2025Pride, not prejudice: a cross-cultural big data analysis of consumer reactions to rainbow-washing in advertising11 cited
    • 2025From Woefully Woke to Advocate Ambassadors: A Typology of Retailers’ Corporate Sociopolitical Activism Messaging on Social Media7 cited
    • 2025Why Gen Z and millennial consumers feel disillusioned — and how they can drive real change0 cited
    • 2026Pourquoi les consommateurs de la génération Z se sentent désabusés – et comment ils peuvent être les moteurs d’un véritable changement0 cited