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Innovation Diffusion: A New Perspective.
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  • 1999The Temporal Development of Strategy: Patterns in the U.K. Insurance Industry93 cited
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  • 2008Organizational Learning81 cited
  • 1991The diffusion of television advertising77 cited
  • 2018Are there any relationships between technology and cultural values? A country-level trend study of the association between information communication technology and cultural values75 cited
  • 1993The Diffusion of Innovations Model74 cited
  • 2020A systems approach to examining the drivers and barriers of renewable energy technology adoption in the hotel sector in Queensland, Australia71 cited
  • 1997Technological Change and Environmental Policy: The Diffusion of Environmental Technology53 cited
  • 2022Airbnb and COVID-19: SPACE-TIME vulnerability effects in six world-cities48 cited
  • 1988

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Market Adaptation as a Process in the Product Life Cycle of Radical Innovations and High Technology Products
41 cited
  • 1994A model of ISDN (integrated services digital network) adoption in U.S. corporations40 cited
  • 2001Descriptive and Predictive Analyses of Industrial Buyers' Use of Online Information for Purchasing29 cited