Work2022

Neuromarketing: An Emerging Domain in the Formal Education System

Monika Gupta · Sandhir Sharma · Shubhi Bansal

8 citations0/0 files storedInternational Conference on Intelligent Engineering and Management (ICIEM)

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Management and Marketing Education Neuroscience, Education and Cognitive Function Undergraduate Neuroscience Education and Research

Abstract

Neuromarketing is an emerging area of interest to big corporates. The companies are investing huge capital in neuroscientific technologies to understand the impact of branding, advertising and other external stimuli on human brain and formulating the marketing strategies accordingly to influence the perceptions of customers in the target market. This is creating the need for certified professionals both on provider side as well as client side such as data analysts, consultants and managers in neuromarketing. This has motivated the researcher to analyze the current and future scenario of formal education in neuromarketing. The study is based primarily on information available online during the Covid times. The researcher has also made an attempt to know the viewpoints of youth as well as educationists in this context.

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2017The Use of Cronbach’s Alpha When Developing and Reporting Research Instruments in Science Education 2013Motivational, emotional, and behavioral correlates of fear of missing out 2011Neuromarketing: The New Science of Consumer Behavior 2020Fear of missing out (FOMO): overview, theoretical underpinnings, and literature review on relations with severity of negative affectivity and problematic technology use 2016‘Fear of Missing Out’ (FOMO) marketing appeals: A conceptual model 2021Neuromarketing research in the last five years: a bibliometric analysis 2018Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behavior 2020Neuromarketing: Its current status and research perspectives

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