SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketing and competitive success
0 references·8 citing·39 second hop
Marketing and competitive success (1990)Marketing and competitive successMarketing and Competition (2014)Marketing and CompetitionThe Strategic Planning Index: A Tool for Measuring Strategic Planning Effectiveness (2000)The Strategic Planning Index:…Sources and Status of Marketing Theory (1995)Sources and Status of Marketi…Product innovation in banking: How marketing works (1995)Product innovation in banking…Organizational Influences on the New Product Development Process in Financial Services (1992)Organizational Influences on …Historical perspective in marketing management, explicating experience (1992)Historical perspective in mar…Adoption of the Marketing Concept by UK Building Socities (1992)Adoption of the Marketing Con…Marketing, development and efficiency: British, American and Polish perspectives (1991)Marketing, development and ef…The Changing Role of Marketing in the Corporation (1992)Determinants of New Product Performance: A Review and Meta‐Analysis (1994)Marketing management: analysis. planning. implementation and control (2000)The Application of Electronic Computers to Factor Analysis (1960)Management International Review (2004)Management factors affecting the performance of technology firms (2009)The use of strategic planning tools and techniques by hotels in Jordan (2011)Strategic planning effectiveness comparative analysis of the Macedonian context (2012)Academy of Management Journal (2013)The Visible Hand: The Managerial Revolution in American Business (1978)New directions for international retail joint venture research (2006)A History of Historical Research in Marketing (2010)Advances in Consumer Research (2025)Principles of Marketing (1972)Management. Tasks, Responsibilities, Practices. (1975)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Direct marketing in the financial services industry (1994)Customer information systems and competitive advantage: a case study of a top ten building society (1996)Marketing and Marketing Information System Sophistication In Retail Banking (2000)Coefficient Alpha and the Internal Structure of Tests (1951)In Search of Excellence: Lessons from America's Best-Run Companies. (1983)How information gives you competitive advantage (1985)Provision of electronic banking in the UK and the Republic of Ireland (1999)Barriers to innovation management in service companies (2004)Identifying key determinants for new product introductions and firm performance in small service firms (2005)God's Playground: A History of Poland (1982)Managing on the Edge (1990)Management development under adversity? (1995)Competitive advantage (2016)The consequences of modernity (1990)The Effect of a Market Orientation on Business Profitability (1990)Market Orientation: Antecedents and Consequences (1993)Six sixty‐six and all that (or, what the hell is marketing eschatology?) (1997)A theory of human motivation. (1943)The Strength of Weak Ties (1973)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Feedback Approaches to Modeling Structural Shifts in Market Response (1980)Comment on “Dynamics of Price Elasticity and Brand Life Cycles: An Empirical Study” (1986)A Schloss Laxenburg Model of Product Cycle Dynamics (1998)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 1992Organizational Influences on the New Product Development Process in Financial Services79 cited
  • 2000The Strategic Planning Index: A Tool for Measuring Strategic Planning Effectiveness62 cited
  • 1992Adoption of the Marketing Concept by UK Building Socities23 cited
  • 2014Marketing and Competition17 cited
  • 1992Historical perspective in marketing management, explicating experience14 cited
  • 1995Sources and Status of Marketing Theory11 cited
  • 1995Product innovation in banking: How marketing works9 cited
  • 1991Marketing, development and efficiency: British, American and Polish perspectives9 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work