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Generation Y in Consumer and Labour Markets
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Generation Y in Consumer and Labour Markets (2011)Generation Y in Consumer and Labour Marke…The influence of values in sustainable consumption among millennials (2021)The influence of values in su…Experiential Value, Satisfaction, Brand Love, and Brand Loyalty toward Robot Barista Coffee Shop: The Moderating Effect of Generation (2021)Experiential Value, Satisfact…E-commerce adoption in ASEAN: who and where? (2021)E-commerce adoption in ASEAN:…Millennials’ national and global identities as drivers of materialism and consumer ethnocentrism (2019)Millennials’ national and glo…Millennials Versus Gen Z: Online Shopping Behaviour in an Emerging Market (2019)Millennials Versus Gen Z: Onl…Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention (2019)Four generational cohorts and…Do generations differ when it comes to green values and products? 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Generation Z's smartphone addiction and online compulsive buying (2022)Advances in Consumer Research (2025)The myth of the ethical consumer – do ethics matter in purchase behaviour? (2001)Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives (2004)The impact of perceived corporate social responsibility on consumer behavior (2005)Branded activism: Navigating the tension between culture and market in social media (2022)The impact of Corporate Sociopolitical Activism (CSA) on brand attitude (2022)Act as you preach! Authentic brand purpose versus “woke washing’s” impact on brand credibility: The moderating role of cause involvement and consumer skepticism (2024)Structural equation modeling in practice: A review and recommended two-step approach. 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  • 2019Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention159 cited
  • 2015The Paradoxes of Aid Work90 cited
  • 2012Fantasies about work as limitless potential – how managers and employees seduce each other through dynamics of mutual recognition82 cited
  • 2013“If You've Seen One, You've Seen Them All!” Are Young Millennials the Same Worldwide?76 cited
  • 2017Antecedents and Outcomes of Lifestyle Hotel Brand Attachment and Love: The case of Gen Y74 cited
  • 2021Experiential Value, Satisfaction, Brand Love, and Brand Loyalty toward Robot Barista Coffee Shop: The Moderating Effect of Generation69 cited
  • 2019Brand activism and millennials: an empirical investigation into the perception of millennials towards brand activism58 cited
  • 2021The influence of values in sustainable consumption among millennials58 cited
  • 2014Millennials und Generation Z – Charakteristika der nachrückenden Arbeitnehmer-Generationen49 cited
  • 2019Millennials Versus Gen Z: Online Shopping Behaviour in an Emerging Market49 cited
  • 2018Generation Y’s revisit intention and price premium for lifestyle hotels: brand love as the mediator40 cited
  • 2021E-commerce adoption in ASEAN: who and where?38 cited
  • 2018Service quality, experiential value and repurchase intention for medical cosmetology clinic: moderating effect of Generation

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38 cited
  • 2019Millennials’ national and global identities as drivers of materialism and consumer ethnocentrism36 cited
  • 2011Herausforderungen und Handlungsansätze für das Personalmanagement von Millennials33 cited
  • 2019Do generations differ when it comes to green values and products?22 cited