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The marketing revolution: A radical manifesto for dominating the marketplace
1 references·3 citing·18 second hop
The marketing revolution: A radical manifesto for dominating the marketplace (1992)The marketing revolution: A radical manif…The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace (1993)The Marketing Revolution: A R…PENGARUH STRATEGI SEGMENTATION DAN TARGETING TERHADAP PURCHASE INTENTION PADA HOOPS POINT INDONESIA (2022)PENGARUH STRATEGI SEGMENTATIO…Auditing best practice for effective product innovation management (2003)Auditing best practice for ef…Quo Vadis, marketing? Toward a relationship marketing paradigm (1994)Quo Vadis, marketing? Toward …Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Zero defections: quality comes to services. (1990)Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)Expanding understanding of service exchange and value co-creation: a social construction approach (2010)Defining gamification (2012)Journal of Business Logistics (2018)The Marketing Revolution (1960)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Applications of case study research (1993)The Knowledge-Creating Company (1995)The Knowledge-Creating Company (1998)Innovation management measurement: A review (2006)Absorptive capacity, its determinants, and influence on innovation output: Cross-cultural validation of the structural model (2009)The 4I-framework of business model innovation: a structured view on process phases and challenges (2013)pemasaran barang dan jasa (2001)STRATEGI SEGMENTING, TARGETING, POSITIONING SERTA STRATEGI HARGA PADA PERUSAHAAN KECAP BLEKOK DI CILACAP (2016)Pendekatan Penelitian Kuantitatif (2018)
this work references cited by second hop

References

  • 1993The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace34 cited

Cited by

  • 1994Quo Vadis, marketing? Toward a relationship marketing paradigm669 cited
  • 2003Auditing best practice for effective product innovation management379 cited
  • 2022PENGARUH STRATEGI SEGMENTATION DAN TARGETING TERHADAP PURCHASE INTENTION PADA HOOPS POINT INDONESIA5 cited

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