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Market Response, Competitive Behavior, and Time Series Analysis · Study

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ArticleMarket Response, Competitive Behavior, and Time Series Analysis

Dominique M. Hanssens1980

Article1980

Market Response, Competitive Behavior, and Time Series Analysis

Dominique M. Hanssens

81 citations·0/0 files stored·Journal of Marketing Research

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Forecasting Techniques and Applications

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2015IT-Enabled Broadcasting in Social Media: An Empirical Study of Artists’ Activities and Music Sales 2000Time-series models in marketing: Past, present and future 2017Identifying new business opportunities from competitor intelligence: An integrated use of patent and trademark databases 1993Explaining Competitive Reactions to New Products: An Empirical Signaling Study 1987Forecasting methods for marketing 2002How Promotions Work: SCAN*PRO-Based Evolutionary Model Building 2006Proactive and Reactive Product Line Strategies: Asymmetries Between Market Leaders and Followers 1994A nearest neighbor model for forecasting market response

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Year1980

Typearticle

Published1980-11-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations81

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.2307/3150500

openalex_workW4301850146

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