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Cited by

• 2015IT-Enabled Broadcasting in Social Media: An Empirical Study of Artists’ Activities and Music Sales137 cited
• 2000Time-series models in marketing: Past, present and future128 cited
• 1993Explaining Competitive Reactions to New Products: An Empirical Signaling Study79 cited
• 2017Identifying new business opportunities from competitor intelligence: An integrated use of patent and trademark databases79 cited
• 1987Forecasting methods for marketing76 cited
• 2002How Promotions Work: SCAN*PRO-Based Evolutionary Model Building71 cited
• 2006Proactive and Reactive Product Line Strategies: Asymmetries Between Market Leaders and Followers57 cited
• 1994A nearest neighbor model for forecasting market response54 cited
• 2005Competitive reaction- and feedback effects based on VARX models of pooled store data50 cited
• 2001Explaining competitive reaction effects50 cited
• 2001The impact of business objectives and the time horizon of performance evaluation on pricing behavior46 cited
• 2012Strategic price positioning for revenue management: The effects of relative price position and fluctuation on performance42 cited
• 1993Chapter 9 Econometric and time-series market response models42 cited
• 1988