Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money

Ken Burnett

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Nonprofit Sector and Volunteering Customer Service Quality and Loyalty Blood donation and transfusion practices

Abstract

Foreword (Jennie Thompson).Preface to the Second Edition.Acknowledgments.The Author.1. Much More Than Raising Money.2. Proud to Be a Fundraiser.3. The Essence of Good Fundraising.4. The Vital Ingredients for Success.5. Understanding Your Donors.6. Learning from Recent Research.7. Avoiding Common Errors and Pitfalls.8. Building Better Friendships Through Marketing.9. Making and Keeping Friends.10. Keeping in Touch with Your Donors.11. Creative Approaches to Relationship Building.12. Bequest Marketing: The Last Great Fundraising Opportunity.13. Keeping Up with Change.14. Fundraising for the Twenty-First Century.Glossary.Bibliography.Index.

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