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The Application and Outcome Evaluation of a Social Marketing Intervention to Increase Seasonal Influenza Vaccination among University Students

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References

2014Methods for Evaluating Changes in Health Care Policy1,189 cited
2002Marketing Social Marketing in the Social Change Marketplace974 cited
2015Addressing vaccine hesitancy: The potential value of commercial and social marketing principles and practices140 cited
2015Attention, intentions, and follow-through in preventive health behavior: Field experimental evidence on flu vaccination106 cited
2015Low uptake of influenza vaccine among university students: Evaluating predictors beyond cost and safety concerns86 cited
2021CBE: A Framework to Guide the Application of Marketing to Behavior Change73 cited
2022Improving theory use in social marketing: the TITE four-step theory application process33 cited
2018Motivating Influenza Vaccination Among Young Adults29 cited
2022Increasing Seasonal Influenza Vaccination among University Students: A Systematic Review of Programs Using a Social Marketing Perspective27 cited
2018Community health workers on a college campus: Effects on influenza vaccination21 cited
2021Motivating Seasonal Influenza Vaccination and Cross-Promoting COVID-19 Vaccination: An Audience Segmentation Study among University Students14 cited
2022Training Physicians in Motivational Communication to Address Influenza Vaccine Hesitation: A Proof-of-Concept Study12 cited

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2024Rapid, iterative application of the co-create, build, engage (CBE) framework: development of Blurred Minds Vaping and the Environment module

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5 cited