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The Influences of Experiential Marketing Factors on Brand Trust, Brand Attachment, and Behavioral Intention: Focused on Integrated Resort Tourists
16 references·1 citing·52 second hop
The Influences of Experiential Marketing Factors on Brand Trust, Brand Attachment, and Behavioral Intention: Focused on Integrated Resort Tourists (2022)The Influences of Experiential Marketing …When to use and how to report the results of PLS-SEM (2018)When to use and how to report…Testing measurement invariance of composites using partial least squares (2016)Testing measurement invarianc…Exploring the influential factors in continuance usage of mobile social Apps: Satisfaction, habit, and customer value perspectives (2015)Exploring the influential fac…Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies (2015)Discriminant validity testing…Effects of Travel Motivation, Past Experience, Perceived Constraint, and Attitude on Revisit Intention (2009)Effects of Travel Motivation,…Tourist satisfaction a cognitive-affective model (2008)Tourist satisfaction a cognit…Tourists’ satisfaction, recommendation and revisiting Singapore (2006)Tourists’ satisfaction, recom…Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)Are brands forever? How brand…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)An examination of the effects…An importance-performance analysis of hotel selection factors in the Hong Kong hotel industry: a comparison of business and leisure travellers (2000)An importance-performance ana…Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)Agency and Trust Mechanisms i…Experiential Marketing (1999)Experiential MarketingTRUST: THE CONNECTING LINK BETWEEN ORGANIZATIONAL THEORY AND PHILOSOPHICAL ETHICS (1995)TRUST: THE CONNECTING LINK BE…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…A Bayesian analysis of attribution processes. 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References

  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 2003An examination of the effects of motivation and satisfaction on destination loyalty: a structural model3,379 cited
  • 2016Testing measurement invariance of composites using partial least squares3,204 cited
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  • 1995TRUST: THE CONNECTING LINK BETWEEN ORGANIZATIONAL THEORY AND PHILOSOPHICAL ETHICS2,310 cited
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  • 2006Are brands forever? How brand knowledge and relationships affect current and future purchases851 cited
  • 2009Effects of Travel Motivation, Past Experience, Perceived Constraint, and Attitude on Revisit Intention789 cited
  • 2015Exploring the influential factors in continuance usage of mobile social Apps: Satisfaction, habit, and customer value perspectives

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706 cited
  • 2006Tourists’ satisfaction, recommendation and revisiting Singapore677 cited
  • 2000An importance-performance analysis of hotel selection factors in the Hong Kong hotel industry: a comparison of business and leisure travellers658 cited
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    • 2025Eco-spiritual experience quality and tourist loyalty: a serial mediation model in Indonesian eco-spiritual destinations3 cited