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Communicating corporate social responsibility: How fit, specificity, and cognitive fluency drive consumer skepticism and response
16 references·0 citing·47 second hop
Communicating corporate social responsibility: How fit, specificity, and cognitive fluency drive consumer skepticism and response (2022)Communicating corporate social responsibi…Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Maximizing Business Returns t…The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations (2006)The Effect of Corporate Socia…The impact of perceived corporate social responsibility on consumer behavior (2005)The impact of perceived corpo…Metacognitive Experiences in Consumer Judgment and Decision Making (2004)Metacognitive Experiences in …Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (2004)Bringing the Frame Into Focus…“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion (2001)“I” Seek Pleasures and “We” A…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent (2000)Consumers' Use of Persuasion …Concepts: Core Readings (1999)Concepts: Core ReadingsConstructive Consumer Choice Processes (1998)Constructive Consumer Choice …The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Schema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The Psychology of Interpersonal Relations. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1998Constructive Consumer Choice Processes2,850 cited
  • 2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication2,631 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
  • 2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.1,539 cited
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  • 2006The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations1,360 cited
  • 2004Metacognitive Experiences in Consumer Judgment and Decision Making1,346 cited
  • 2000Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent1,339 cited
  • 2001“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion

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1,249 cited
  • 1999Concepts: Core Readings1,174 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
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