Rhetorical Arena Theory

Abstract

Frandsen and Johansen elaborate upon their groundbreaking work, the Rhetorical Arena Theory (RAT), which is unique in crisis communication theory because it utilizes a multivocal approach instead of the typical focus on the “crisis manager.” Frandsen and Johansen introduced the idea of various crisis voices emerging in a rhetorical arena, the space that opens when a crisis occurs. This view reflects the need to address the communicative complexity of crises. RAT is an agonistic model that considers how the voices can conflict and agree with one another. Frandsen and Johansen discuss why RAT was developed, the need to consider sub-arenas, the methodological challenges associated with RAT, and the need to refine RAT further. RAT is a living theory that warrants continued development.

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