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A Big Data Based Dynamic Weight Approach for RFM Segmentation
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A Big Data Based Dynamic Weight Approach for RFM Segmentation (2022)A Big Data Based Dynamic Weight Approach …Social Media and Stock Market Prediction: A Big Data Approach (2021)Social Media and Stock Market…Construction of regional informatization ecological environment based on the entropy weight modified AHP hierarchy model (2019)Construction of regional info…Analysis for Customer Lifetime Value Categorization with RFM Model (2019)Analysis for Customer Lifetim…RFM ranking – An effective approach to customer segmentation (2018)RFM ranking – An effective ap…Customer online shopping experience data analytics (2018)Customer online shopping expe…Measuring customer loyalty using an extended RFM and clustering technique (2014)Measuring customer loyalty us…Customer satisfaction evaluation method for customized product development using Entropy weight and Analytic Hierarchy Process (2014)Customer satisfaction evaluat…Data accuracy's impact on segmentation performance: Benchmarking RFM analysis, logistic regression, and decision trees (2012)Data accuracy's impact on seg…Group RFM analysis as a novel framework to discover better customer consumption behavior (2011)Group RFM analysis as a novel…Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study (2011)Estimating customer lifetime …Learning and Teaching Styles in Engineering Education. 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this work references cited by second hop

References

  • 2018RFM ranking – An effective approach to customer segmentation214 cited
  • 2011Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study182 cited
  • 2021Social Media and Stock Market Prediction: A Big Data Approach116 cited
  • 2014Customer satisfaction evaluation method for customized product development using Entropy weight and Analytic Hierarchy Process106 cited
  • 2012Data accuracy's impact on segmentation performance: Benchmarking RFM analysis, logistic regression, and decision trees85 cited
  • 2011Group RFM analysis as a novel framework to discover better customer consumption behavior72 cited
  • 2019Construction of regional informatization ecological environment based on the entropy weight modified AHP hierarchy model61 cited
  • 2019Analysis for Customer Lifetime Value Categorization with RFM Model56 cited
  • 2018Customer online shopping experience data analytics55 cited
  • 2014Measuring customer loyalty using an extended RFM and clustering technique24 cited

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