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Up, up and away! The metaphor of verticality and the moderating role of regulatory focus in price assessments
16 references·1 citing·47 second hop
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References

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181 cited
  • 2011When Do Consumers Eat More? The Role of Appearance Self-Esteem and Food Packaging Cues116 cited
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    • 2023The Effect of Price Discrimination on Fairness Perception and Online Hotel Reservation Intention19 cited