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Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus

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References

2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
2011What Makes Online Content Viral?3,175 cited
2008On value and value co-creation: A service systems and service logic perspective3,154 cited
2018Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media2,791 cited
2020Setting the future of digital and social media marketing research: Perspectives and research propositions2,642 cited
2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing2,059 cited
2019The future of social media in marketing1,892 cited
2010Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value1,381 cited
2010Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities1,282 cited
2015Competitive Advantage through Engagement1,182 cited
2016A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry1,125 cited
2016Toward a theory of customer engagement marketing1,035 cited
1994Reliability Measures for Qualitative Data: Theory and Implications958 cited
2016Elements of strategic social media marketing: A holistic framework

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856 cited

2013Social Networks, Personalized Advertising, and Privacy Controls826 cited

2013Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House812 cited

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