Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

How Do Fresh Live Broadcast Impact Consumers’ Purchase Intention? Based on the SOR Theory

16 references·3 citing·42 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

2014A new criterion for assessing discriminant validity in variance-based structural equation modeling43,453 cited
2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology117,028 cited
1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,090 cited
2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,263 cited
2000An Examination of Selected Marketing Mix Elements and Brand Equity3,433 cited
2001Hedonic and utilitarian motivations for online retail shopping behavior3,260 cited
2018The role of live streaming in building consumer trust and engagement with social commerce sellers1,700 cited
2019How live streaming influences purchase intentions in social commerce: An IT affordance perspective1,189 cited
2002Stimulus‐Organism‐Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior1,128 cited
2009Flow Online: Lessons Learned and Future Prospects1,019 cited
2006Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes975 cited
1997Store environment and consumer purchase behavior: Mediating role of consumer emotions863 cited
2017What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement810 cited
2020

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms

692 cited

2011Predicting consumer decisions to adopt mobile commerce: Cross country empirical examination between China and Malaysia593 cited

2020Developing a general extended UTAUT model for M-payment adoption593 cited

Cited by

2023Influence of Perceived Value on Consumers’ Continuous Purchase Intention in Live-Streaming E-Commerce—Mediated by Consumer Trust300 cited
2025Impulse buying in live streaming e-commerce: The role of social presence, social facilitation, and celebrity endorsement5 cited
2024Factors Influencing E-commerce Live-streaming Shopping Customers’ Purchase Intention in Malaysia: A Conceptual Paper5 cited