References

• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 2001Shareholder value, stakeholder management, and social issues: what's the bottom line?3,685 cited
• 1995An Integrated Model of Buyer-Seller Relationships2,083 cited
• 2003Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis939 cited
• 2007A Consumer Perspective on Value Creation841 cited
• 2016Creating Enduring Customer Value827 cited
• 1992Customer Value Assessment in Business Markets:441 cited
• 2019Digital marketing adoption and success for small businesses218 cited
• 2010Creating and appropriating value in collaborative relationships197 cited
• 2007Value Merchants: Demonstrating and Documenting Superior Value in Business Markets128 cited
• 2010Effective Shareholder Engagement: The Factors that Contribute to Shareholder Salience113 cited
• 2022A Theory of Marketing’s Contribution to Customers’ Perceived Value24 cited

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