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Deconstructing the role of artificial intelligence in programmatic advertising: at the intersection of automation and transparency
16 references·2 citing·50 second hop
Deconstructing the role of artificial intelligence in programmatic advertising: at the intersection of automation and transparency (2022)Deconstructing the role of artificial int…Uniting the Tribes: Using Text for Marketing Insight (2019)Uniting the Tribes: Using Tex…Transparency you can trust: Transparency requirements for artificial intelligence between legal norms and contextual concerns (2019)Transparency you can trust: T…Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Celebrity vs. Influencer endo…Artificial Intelligence in Advertising (2018)Artificial Intelligence in Ad…The Content Analysis Guidebook (2017)The Content Analysis GuidebookGoing Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising (2015)Going Native: Effects of Disc…The persuasive power of emotions: Effects of emotional expressions on attitude formation and change. (2014)The persuasive power of emoti…Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship (2007)Birds of a feather flock toge…SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)SPONSORSHIP-LINKED MARKETING:…CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)CONGRUENCE EFFECTS IN SPONSOR…Rethinking validity and reliability in content analysis (1999)Rethinking validity and relia…Sampling Error and Selecting Intercoder Reliability Samples for Nominal Content Categories (1996)Sampling Error and Selecting …The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…The nature of emotion: Fundamental questions. (1994)The nature of emotion: Fundam…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …The psychology of interpersonal relations. 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References

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2014
The persuasive power of emotions: Effects of emotional expressions on attitude formation and change.
242 cited
  • 2007Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship241 cited
  • Cited by

    • 20248‐T Framework for Artificial Intelligence‐Driven Branding: A Strategic Typology11 cited
    • 2025Excited or anxious about adopting generative AI? Investigating the drivers of generative AI adoption among advertising creatives9 cited