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Kriz İletişimde Femvertising Stratejisinin Kullanımı: Dardanel Ton “Elinize Sağlık“ Reklamı Örneği
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Kriz İletişimde Femvertising Stratejisinin Kullanımı: Dardanel Ton “Elinize Sağlık“ Reklamı Örneği (2022)Kriz İletişimde Femvertising Stratejisini…Support for women’s rights and feminist self-identification as antecedents of attitude toward femvertising (2019)Support for women’s rights an…How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’ (2019)How brand-cause fit shapes re…The Impact of Female Empowerment in Advertising (Femvertising) (2017)The Impact of Female Empowerm…Selling Empowerment: A Critical Analysis of Femvertising (2017)Selling Empowerment: A Critic…Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention (2017)Self-consciousness and emotio…The Rise of Femvertising: Authentically Reaching Female Consumers (2016)The Rise of Femvertising: Aut…The Ambivalence of #Femvertising : Exploring the meeting between feminism and advertising through the audience lens (2016)The Ambivalence of #Femvertis…Conceptualizing the Evolution and Future of Advertising (2016)Conceptualizing the Evolution…Kadına Yönelik Simgesel Şiddet Aracı Olarak Temizlik Ürünleri Reklamlarının Eleştirel Analizi (2015)Kadına Yönelik Simgesel Şidde…Faux Activism in Recent Female-Empowering Advertising (2015)Faux Activism in Recent Femal…Content analysis and thematic analysis: Implications for conducting a qualitative descriptive study (2013)Content analysis and thematic…Parameters for Crisis Communication (2010)Parameters for Crisis Communi…Women in Advertising: Representations, Repercussions, Responses (2009)Women in Advertising: Represe…Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory (2007)Protecting Organization Reput…The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Field behind the Screen: …Proactive Crisis Management and Ethical Discourse: Dow Chemical's Issues Management Bulletins 1979-1990 (1997)Proactive Crisis Management a…Social Theory and Social Structure (1958)Social Theory and Social Structure. (1969)An Attributional Theory of Motivation and Emotion (1986)Emotions Matter in Crisis (2011)Firms Talk, Suppliers Walk: Analyzing the Locus of Greenwashing in the Blame Game and Introducing ‘Vicarious Greenwashing’ (2019)‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis (2020)Naturalistic inquiry (1985)Three Approaches to Qualitative Content Analysis (2005)Using thematic analysis in psychology (2006)Qualitative Content Analysis (2014)One size fits all? What counts as quality practice in (reflexive) thematic analysis? 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(1985)The Handbook of Crisis Communication (2010)A Work‐In‐Process Literature Review: Incorporating Social Media in Risk and Crisis Communication (2011)Crises and Crisis Management: Integration, Interpretation, and Research Development (2016)Advances in Consumer Research (2025)The Handbook of Social Psychology (1969)Trust: making and breaking cooperative relations (1989)Not So Different After All: A Cross-Discipline View Of Trust (1998)Online Behavioral Advertising: A Literature Review and Research Agenda (2017)Attractiveness, trustworthiness and expertise – social influencers’ winning formula? (2020)How do digital natives perceive and react toward online advertising? Implications for SMEs (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The theory of planned behavior (1991)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Championing Women’s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising (2018)Influence of eWOM information on consumers’ behavioral intentions in mobile social networks (2019)The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration (2021)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Development of a Scale to Measure Consumer Skepticism Toward Advertising (1998)Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)Consumer location and ad type preferences as predictors of attitude toward femvertising (2020)Brand approaches to diversity: a typology and research agenda (2022)Femvertising practices on social media: a comparison of luxury and non-luxury brands (2022)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives: the case of Nike’s Colin Kaepernick campaign (2021)Is Femvertising the New Greenwashing? Examining Corporate Commitment to Gender Equality (2021)Femvertising as a media strategy to increase self-esteem of adolescents: An experiment in India (2020)Sexism and the Effectiveness of Femvertising in China: A Corporate Social Responsibility Perspective (2020)Femvertising of luxury brands: Message concreteness, authenticity, and involvement (2023)En-Gendering Power and Empowerment in Advertising: A Content Analysis (2019)Femvertising or femwashing? Women's perceptions of authenticity (2022)
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References

  • 2013Content analysis and thematic analysis: Implications for conducting a qualitative descriptive study8,321 cited
  • 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities3,970 cited
  • 2007Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory2,829 cited
  • 2010Parameters for Crisis Communication452 cited
  • 2016Conceptualizing the Evolution and Future of Advertising209 cited
  • 2019How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’133 cited
  • 2017Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention113 cited
  • 2017The Impact of Female Empowerment in Advertising (Femvertising)104 cited
  • 2016The Rise of Femvertising: Authentically Reaching Female Consumers65 cited
  • 2019Support for women’s rights and feminist self-identification as antecedents of attitude toward femvertising64 cited
  • 1997Proactive Crisis Management and Ethical Discourse: Dow Chemical's Issues Management Bulletins 1979-199046 cited
  • 2015Faux Activism in Recent Female-Empowering Advertising28 cited
  • 2009Women in Advertising: Representations, Repercussions, Responses24 cited
  • 2016

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The Ambivalence of #Femvertising : Exploring the meeting between feminism and advertising through the audience lens
16 cited
  • 2015Kadına Yönelik Simgesel Şiddet Aracı Olarak Temizlik Ürünleri Reklamlarının Eleştirel Analizi15 cited
  • 2017Selling Empowerment: A Critical Analysis of Femvertising14 cited
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