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Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model
16 references·1 citing·49 second hop
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A comparative c…The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement (2019)The effects of match-ups on t…Algorithm appreciation: People prefer algorithmic to human judgment (2019)Algorithm appreciation: Peopl…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…Feeling robots and human zombies: Mind perception and the uncanny valley (2012)Feeling robots and human zomb…Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter (2010)Nonprofits Are Seen as Warm a…How to Write Up and Report PLS Analyses (2009)How to Write Up and Report PL…The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency (2005)The Effect of Multiple Extrin…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Promoting systematic processing in low-motivation settings: Effect of incongruent information on processing and judgment. (1991)Promoting systematic processi…An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Structural equations with latent variables (1989)Structural equations with lat…Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations (1987)Memory Factors in Advertising…Virtually responsible? Attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception (2023)Virtually responsible? Attrib…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural Equation Modeling: Concepts, Issues, and Applications. (1996)The partial least squares approach for structural equation modeling. (1998)Partial Least Squares Structural Equation Modeling (2017)How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM (2019)Predictive model assessment in PLS-SEM: guidelines for using PLSpredict (2019)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)The impact of perceived corporate social responsibility on consumer behavior (2005)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Advances in Consumer Research (2025)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)I.—COMPUTING MACHINERY AND INTELLIGENCE (1950)Minds, brains, and programs (1980)Computing Machinery and Intelligence (1950) (2004)Anthropomorphism: Opportunities and Challenges in Human–Robot Interaction (2014)Understanding perception of algorithmic decisions: Fairness, trust, and emotion in response to algorithmic management (2018)Machine behaviour (2019)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)When Good Brands Do Bad (2004)The dynamics of warmth and competence judgments, and their outcomes in organizations (2011)Brands as intentional agents framework: How perceived intentions and ability can map brand perception (2012)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)The wisdom of crowds: why the many are smarter than the few and how collective wisdom shapes business, economies, societies and nations (2004)The trouble with overconfidence. (2008)Algorithm Aversion: People Erroneously Avoid Algorithms after Seeing Them Err (2014)Human Decisions and Machine Predictions (2017)In AI we trust? Perceptions about automated decision-making by artificial intelligence (2020)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Construction and Initial Validation of a Multidimensional Measure of Work–Family Conflict (2000)SENSE OF PLACE AS AN ATTITUDE: LAKESHORE OWNERS ATTITUDES TOWARD THEIR PROPERTIES (2001)Effects of innovation types on firm performance (2011)
this work references cited by second hop

References

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  • 2018When to use and how to report the results of PLS-SEM27,424 cited
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  • 2019The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement691 cited

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2021
Almost human? A comparative case study on the social media presence of virtual influencers
563 cited
  • 2005The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency553 cited
  • 1987Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations480 cited
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    • 2023Virtually responsible? Attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception101 cited