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A Conceptual Framework for Creating Brand Management Strategies
16 references·0 citing·44 second hop
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References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1999Enhancing the quality and credibility of qualitative analysis.4,134 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1998Defining A "Brand": Beyond The Literature With Experts' Interpretations622 cited
  • 2010Creating Powerful Brands591 cited
  • 1995Corporate Branding and Connoisseurship547 cited
  • 2020Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries456 cited
  • 2007B2B Brand Management289 cited
  • 1998Modelling the components of the brand257 cited
  • 2013Country-of-origin marketing: A list of typical strategies with examples141 cited
  • 2012What is a brand? A Perspective on Brand Meaning110 cited
  • 2020The past, present, and future of brand research94 cited
  • 2004Corporate branding for small to medium-sized businesses — A missed opportunity or an indulgence?91 cited
  • 2012The five phases of SME brand-building79 cited
  • 2010Ingredient Branding73 cited
  • 2006Alliance brands: Building corporate brands through strategic alliances?

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