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Analysis of values and communication of the Responsible Brands. Corporate Brand strategies for sustainability
16 references·2 citing·41 second hop
Analysis of values and communication of the Responsible Brands. Corporate Brand strategies for sustainability (1970)Analysis of values and communication of t…Strategic management a stakeholder approach (2010)Strategic management a stakeh…Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Maximizing Business Returns t…Corporate social responsibility communication: stakeholder information, response and involvement strategies (2006)Corporate social responsibili…The impact of perceived corporate social responsibility on consumer behavior (2005)The impact of perceived corpo…Corporate Social Responsibility Theories: Mapping the Territory (2004)Corporate Social Responsibili…Corporate brands: what are they? What of them? (2003)Corporate brands: what are th…Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Does Doing Good Always Lead t…Corporate branding and corporate brand performance (2001)Corporate branding and corpor…Meeting the Challenge of Disruptive Change (2000)Meeting the Challenge of Disr…Corporate Citizenship: Cultural Antecedents and Business Benefits (1999)Corporate Citizenship: Cultur…Cannibals with forks: the triple bottom line of 21st century business (1999)Cannibals with forks: the tri…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …The Politics of Stakeholder Theory: Some Future Directions (1994)The Politics of Stakeholder T…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…The Double-Edge of Organizational Legitimation (1990)The Double-Edge of Organizati…A Three-Dimensional Conceptual Model of Corporate Performance (1979)A Three-Dimensional Conceptua…Economic impact of corporate foundations: An event analysis approach (2020)Economic impact of corporate …La gestión de intangibles y la marca corporativa: ¿ha cambiado algo en la relación entre las empresas y la sociedad? (2015)La gestión de intangibles y l…Possessions and the Extended Self (1988)The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)What We Know and Don’t Know About Corporate Social Responsibility (2012)Corporate social responsibility and access to finance (2013)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)Social Learning Theory. (1978)Emotional Labor in Service Roles: The Influence of Identity (1993)Organizational Legitimacy Under Conditions of Complexity: The Case of the Multinational Enterprise (1999)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)The New Political Role of Business in a Globalized World: A Review of a New Perspective on CSR and its Implications for the Firm, Governance, and Democracy (2010)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility (2008)Developing Buyer-Seller Relationships (1987)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Strategy and society: the link between competitive advantage and corporate social responsibility (2007)The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)Do ESG Controversies Matter for Firm Value? Evidence from International Data (2016)Do Investors Value Sustainability? A Natural Experiment Examining Ranking and Fund Flows (2017)The Modern Corporation and Private Property (1933)Social Responsibilities of the Businessman (1954)Corporate Social and Financial Performance: A Meta-Analysis (2003)Social Responsibilities of the Businessman (2013)Corporate Stakeholders and Corporate Finance (1987)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)From a literature review to a conceptual framework for sustainable supply chain management (2008)The Circular Economy – A new sustainability paradigm? (2016)Conceptualizing the circular economy: An analysis of 114 definitions (2017)A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance (1995)The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)DOES STAKEHOLDER ORIENTATION MATTER? THE RELATIONSHIP BETWEEN STAKEHOLDER MANAGEMENT MODELS AND FIRM FINANCIAL PERFORMANCE. (1999)Stakeholder Theory and “The Corporate Objective Revisited” (2004)Stakeholder Theory: The State of the Art (2010)Communication and Control Processes in the Delivery of Service Quality (1988)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)
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References

  • 2010Strategic management a stakeholder approach24,023 cited
  • 1979A Three-Dimensional Conceptual Model of Corporate Performance10,478 cited
  • 1999Cannibals with forks: the triple bottom line of 21st century business9,014 cited
  • 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 2004Corporate Social Responsibility Theories: Mapping the Territory3,979 cited
  • 1994The Politics of Stakeholder Theory: Some Future Directions2,793 cited
  • 2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication2,631 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 1990The Double-Edge of Organizational Legitimation2,223 cited
  • 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
  • 2006Corporate social responsibility communication: stakeholder information, response and involvement strategies1,651 cited
  • 1999Corporate Citizenship: Cultural Antecedents and Business Benefits1,229 cited
  • 2000Meeting the Challenge of Disruptive Change1,076 cited

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Corporate branding and corporate brand performance
897 cited
  • 2003Corporate brands: what are they? What of them?860 cited
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    • 2020Economic impact of corporate foundations: An event analysis approach28 cited
    • 2015La gestión de intangibles y la marca corporativa: ¿ha cambiado algo en la relación entre las empresas y la sociedad?26 cited