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An Evolutionary Historical Perspective of Pakistan Retail Fashion Industry
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An Evolutionary Historical Perspective of Pakistan Retail Fashion Industry (2021)An Evolutionary Historical Perspective of…The new middle class in emerging markets: How values and demographics influence discretionary consumption (2018)The new middle class in emerg…Fashion-ology (2018)Fashion-ologyAttention deficit fashion (2018)Attention deficit fashionRetail evolution model in emerging markets: apparel store formats in Brazil (2015)Retail evolution model in eme…Challenges for Australian fashion (2015)Challenges for Australian fas…Marketing mix and customer equity of SPA brands:Cross-cultural perspectives (2014)Marketing mix and customer eq…Consumption practices of fast fashion products: a consumer‐based approach (2013)Consumption practices of fast…Lighting a Path in Pakistan (Innovations Case Narrative: Bareeze and CARE Foundation Pakistan) (2012)Lighting a Path in Pakistan (…The Indian Fashion Industry and Traditional Indian Crafts (2011)The Indian Fashion Industry a…Spinoff dynamics and the spatial formation of the fashion design industry, 1858-2005 (2008)Spinoff dynamics and the spat…Producing Fashion (2008)Producing FashionFast fashioning the supply chain: shaping the research agenda (2006)Fast fashioning the supply ch…Periodization in Marketing History (2005)Periodization in Marketing Hi…Fashion and commerce: a historical perspective on Australian fashion retailing 1880‐1920 (2004)Fashion and commerce: a histo…Fools Rush in? 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References

  • 1994Fools Rush in? The Institutional Context of Industry Creation1,872 cited
  • 2006Fast fashioning the supply chain: shaping the research agenda418 cited
  • 1988How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era"309 cited
  • 2005Periodization in Marketing History184 cited
  • 2008Spinoff dynamics and the spatial formation of the fashion design industry, 1858-2005159 cited
  • 2013Consumption practices of fast fashion products: a consumer‐based approach138 cited
  • 2018Fashion-ology69 cited
  • 2014Marketing mix and customer equity of SPA brands:Cross-cultural perspectives56 cited
  • 2008Producing Fashion43 cited
  • 2011The Indian Fashion Industry and Traditional Indian Crafts42 cited
  • 2015Retail evolution model in emerging markets: apparel store formats in Brazil40 cited
  • 2018The new middle class in emerging markets: How values and demographics influence discretionary consumption26 cited
  • 2018Attention deficit fashion25 cited
  • 2015Challenges for Australian fashion21 cited
  • 2004Fashion and commerce: a historical perspective on Australian fashion retailing 1880‐192013 cited

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  • 2012Lighting a Path in Pakistan (Innovations Case Narrative: Bareeze and CARE Foundation Pakistan)10 cited
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