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Championship and Sponsor Analysis in Intercollegiate Athletics: A Case Study Examining the Effects of Identification, Expectations, and Game Outcomes on Event Sponsorship Evaluations
16 references·0 citing·42 second hop
Championship and Sponsor Analysis in Intercollegiate Athletics: A Case Study Examining the Effects of Identification, Expectations, and Game Outcomes on Event Sponsorship Evaluations (2022)Championship and Sponsor Analysis in Inte…The Quarterly Journal of Economics (2024)The Quarterly Journal of Econ…Journal of Social and Personal Relationships (2016)Journal of Social and Persona…Family Violence and Football: The Effect of Unexpected Emotional Cues on Violent Behavior* (2011)Family Violence and Football:…A model of fan identification: antecedents and sponsorship outcomes (2003)A model of fan identification…Understanding sponsorship effects (2001)Understanding sponsorship eff…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Intercultural communication theory (1995)Intercultural communication t…Sports fans: Measuring degree of identification with their team. (1993)Sports fans: Measuring degree…Interpersonal Expectations, Expectancy Violations, and Emotional Communication (1993)Interpersonal Expectations, E…Cognitive, Affective, and Attribute Bases of the Satisfaction Response (1993)Cognitive, Affective, and Att…Social Identity Theory: Constructive and Critical Advances. (1991)Social Identity Theory: Const…European Journal of Marketing (1991)European Journal of MarketingNonverbal expectancy violations: Model elaboration and application to immediacy behaviors (1988)Nonverbal expectancy violatio…Journal of leisure research (1988)Journal of leisure researchPsychology of intergroup relations (1986)Psychology of intergroup rela…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Social Behavior: Its Elementary Forms (1963)Social Indicators of Well-Being (1976)Measuring Service Quality: A Reexamination and Extension (1992)Understanding Information Systems Continuance: An Expectation-Confirmation Model1 (2001)Advances in Consumer Research (2025)Eye-Contact, Distance and Affiliation (1965)New directions in attribution research (1976)SCRIPTS, PLANS, GOALS, AND UNDERSTANDING (1988)A Tale of Two Assets: The Effects of Firm Reputation and Celebrity on Earnings Surprises and Investors' Reactions (2010)Organizational Reputation: A Review (2010)An approach to environmental psychology (1974)A circumplex model of affect. (1980)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Understanding Customer Experience Throughout the Customer Journey (2016)The Repertoire of Nonverbal Behavior: Categories, Origins, Usage, and Coding (1969)Marital Interaction: Experimental Investigations. (1982)Interpersonal Deception Theory (1996)Millennials in the Workplace: A Communication Perspective on Millennials’ Organizational Relationships and Performance (2010)An Integrated Approach to Communication Theory and Research (2014)Do Men and Women Love Differently? (1984)The Rules of Friendship (1984)Trajectories of Relationship Disengagement (1984)Daily Well-Being: The Role of Autonomy, Competence, and Relatedness (2000)Emotional Intelligence and Social Interaction (2004)Narcissism and Social Networking Web Sites (2008)The Social Self: On Being the Same and Different at the Same Time (1991)Identity Theory and Social Identity Theory (2000)Social Identity and Self-Categorization Processes in Organizational Contexts (2000)A Theory of Fairness, Competition, and Cooperation (1999)Boys will be Boys: Gender, Overconfidence, and Common Stock Investment (2001)The Skill Content of Recent Technological Change: An Empirical Exploration (2003)Social Identity Theory and the Organization (1989)Prejudice, social stress, and mental health in lesbian, gay, and bisexual populations: Conceptual issues and research evidence. (2003)The Social Identity Theory of Intergroup Behavior (2004)Perceiving pervasive discrimination among African Americans: Implications for group identification and well-being. (1999)From Social to Political Identity: A Critical Examination of Social Identity Theory (2001)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)
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References

  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions15,223 cited
  • 1999Whence Consumer Loyalty?10,801 cited
  • 1986Psychology of intergroup relations10,696 cited
  • 2024The Quarterly Journal of Economics7,413 cited
  • 1993Cognitive, Affective, and Attribute Bases of the Satisfaction Response3,257 cited
  • 1991Social Identity Theory: Constructive and Critical Advances.1,568 cited
  • 1993Interpersonal Expectations, Expectancy Violations, and Emotional Communication1,193 cited
  • 1993Sports fans: Measuring degree of identification with their team.1,063 cited
  • 2016Journal of Social and Personal Relationships894 cited
  • 1988Nonverbal expectancy violations: Model elaboration and application to immediacy behaviors886 cited
  • 1991European Journal of Marketing855 cited
  • 1988Journal of leisure research694 cited
  • 2011Family Violence and Football: The Effect of Unexpected Emotional Cues on Violent Behavior*672 cited
  • 2003A model of fan identification: antecedents and sponsorship outcomes629 cited
  • 1995Intercultural communication theory565 cited
  • 2001

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Understanding sponsorship effects
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