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Pengaruh iklan media sosial, electronic word of mouth, dan persepsi kualitas terhadap keputusan pembelian
7 references·0 citing·33 second hop
Pengaruh iklan media sosial, electronic word of mouth, dan persepsi kualitas terhadap keputusan pembelian (2021)Pengaruh iklan media sosial, electronic w…Pengaruh Kepercayaan Pelanggan Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Mikaylaku Dengan Minat Beli Sebagai Variabel Intervening (2020)Pengaruh Kepercayaan Pelangga…Determinants of writing positive and negative electronic word-of-mouth: Empirical evidence for two types of expectation confirmation (2019)Determinants of writing posit…The art of appeal in electronic commerce (2017)The art of appeal in electron…PENGARUH E-WOM DAN PERSEPSI NILAI TERHADAP KEPUTUSAN KONSUMEN UNTUK BERBELANJA ONLINE DI LAZADA (2016)PENGARUH E-WOM DAN PERSEPSI N…Manajemen pemasaran : analisis perilaku konsumen (2016)Manajemen pemasaran : analisi…COUNTRY OF ORIGIN DAN PENGARUHNYA TERHADAP PERSEPSI KUALITAS DAN MINAT BELI (Survei pada Calon Konsumen yang Berminat Membeli iPad di Indonesia) (2015)COUNTRY OF ORIGIN DAN PENGARU…Service, Quality & Satisfaction (2011)Service, Quality & Satisfacti…Competing on the Eight Dimensions of Quality (1987)The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty (2009)RELATIONSHIP BETWEEN COUNTRY OF ORIGIN, BRAND IMAGE, AND CUSTOMER PURCHASE INTENTIONS (2013)The INFLUENCE OF COUNTRY-OF-ORIGIN AND BRAND IMAGE ON PURCHASE INTENTION OF OPPO SMARTPHONE WITH PERCEIVED QUALITY AS INTERVENING VARIABLES (2021)Consumer perceived value: The development of a multiple item scale (2001)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Users of the world, unite! The challenges and opportunities of Social Media (2009)The Effect of E-WOM, Ease of Use and Trust on Purchase Decisions (Study on Tokopedia Application Users) (2020)PENGARUH ONLINE CONSUMER REVIEW DAN INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI MARKETPLACE SHOPEE (2021)The Impact of Electronic Word of Mouth and Brand Image on Online Purchase Decisions Moderated by Price Discount (2022)Understanding Attitudes and Predicting Social Behavior (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes (2019)Factors Affecting Consumers’ Internet Shopping Behavior During the COVID-19 Pandemic: Evidence From Bangladesh (2020)An experimental study of consumers’ impulse buying behaviour in augmented reality mobile shopping apps (2021)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Effects of Service Recovery Expectation and Recovery Justice on Customer Citizenship Behavior in the E-Retailing Context (2021)Understanding music streaming services via text mining of online customer reviews (2022)From Asymmetry to Satisfaction: The Dynamic Role of Perceived Value and Trust to Boost Customer Satisfaction in the Tourism Industry (2025)Memenangkan pasar dengan pemasaran efektif dan profitabel (2003)Prinsip Prinsip Pemasaran (2015)Metode Penelitian Kuantitatif 2016 (2016)PENGENALAN DIGITAL MARKETING DALAM UPAYA MENINGKATKAN PENGHASILAN IBU RUMAH TANGGA (IRT) MAJLIS TAKLIM Al AULADIYAH (2020)Keputusan Pembelian: Sebagai Variabel Mediasi Hubungan Kualitas Produk dan Kepercayaan terhadap Kepuasan Konsumen (2021)Pelatihan Pemasaran Online Berbasis Digital Untuk Meningkatkan Penjualan Bisnis Online Pada Umkm Di Desa Cicalengka Kecamatan Pagedangan Kabupaten Tangerang (2021)PENGARUH STRATEGI PEMASARAN TERHADAP PENINGKATAN PENJUALAN PADA PERUSAHAAN” DENGAN MENETAPKAN ALUMNI DAN MAHASISWA UNIVERSITAS BINA NUSANTARA SEBAGAI OBJEK PENELITIAN (2012)Hubungan antara Gaya Hidup Hedonis dengan Perilaku Konsumtif pada Remaja (2019)Hubungan Minat Beli Dengan Keputusan Pembelian Pada Konsumen (2020)The Influence of Customer Satisfaction, Switching Cost and Trusts in a Brand on Customer Loyalty – The Survey on Student as im3 Users in Depok, Indonesia (2014)Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga terhadap Kepuasan dan Loyalitas Konsumen (2019)Strategi Bertahan UMKM di Tengah Pandemi Covid-19 (2020)
this work references cited by second hop

References

  • 2011Service, Quality & Satisfaction1,307 cited
  • 2016Manajemen pemasaran : analisis perilaku konsumen435 cited
  • 2019Determinants of writing positive and negative electronic word-of-mouth: Empirical evidence for two types of expectation confirmation176 cited
  • 2020Pengaruh Kepercayaan Pelanggan Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Mikaylaku Dengan Minat Beli Sebagai Variabel Intervening147 cited
  • 2017The art of appeal in electronic commerce100 cited
  • 2016PENGARUH E-WOM DAN PERSEPSI NILAI TERHADAP KEPUTUSAN KONSUMEN UNTUK BERBELANJA ONLINE DI LAZADA49 cited
  • 2015COUNTRY OF ORIGIN DAN PENGARUHNYA TERHADAP PERSEPSI KUALITAS DAN MINAT BELI (Survei pada Calon Konsumen yang Berminat Membeli iPad di Indonesia)12 cited

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