Exploring the Integration of Visual Elements on Packaging Design to Enhance Consumer Impression in Online Shopping

Si Min Tan · Fasehah Abdullah

5 citations0/0 files storedInternational Journal of Academic Research in Business and Social Sciences

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Packaging Perceptions and Trends Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

Emergent e-commerce is a growing phenomenon all over the world and encouraging a swift growth in online shopping.Previous studies prove that consumer buying behaviour has dramatically transformed from traditional physical stores to online stores.Furthermore, consumers have various appeals and demands for product package design.However, none of studies has focused packaging design on consumer impression.Therefore, this study explores the visual elements of packaging design as the best choice to enhance consumer impression.The study adopts qualitative research with the implementation of the semi-structured interview.Ten online shoppers will take part in the study.It is hoped this study's result will guide the industries to innovate further designing packaging.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 5 citations exist upstream.

References

2007The importance of packaging attributes: a conjoint analysis approach 2001Packaging communication: attentional effects of product imagery 2012Influence of package design on the dynamics of multisensory and emotional food experience 2001Consumer Preferences for Color, Price, and Vitamin C Content of Bell Peppers 2020Colour and shape of design elements of the packaging labels influence consumer expectations and hedonic judgments of specialty coffee 2016Neuroscience-Inspired Design: From Academic Neuromarketing to Commercially Relevant Research 2021Measurement of factors influencing online shopper buying decisions: A scale development and validation 2021An exploratory study using graphic design to communicate consumer benefits on food packaging

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.