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Exploring the Integration of Visual Elements on Packaging Design to Enhance Consumer Impression in Online Shopping
12 references·0 citing·55 second hop
Exploring the Integration of Visual Elements on Packaging Design to Enhance Consumer Impression in Online Shopping (2022)Exploring the Integration of Visual Eleme…Application of visual elements in product paper packaging design: An example of the “squirrel” pattern (2022)Application of visual element…Measurement of factors influencing online shopper buying decisions: A scale development and validation (2021)Measurement of factors influe…An exploratory study using graphic design to communicate consumer benefits on food packaging (2021)An exploratory study using gr…Colour and shape of design elements of the packaging labels influence consumer expectations and hedonic judgments of specialty coffee (2020)Colour and shape of design el…Neuroscience-Inspired Design: From Academic Neuromarketing to Commercially Relevant Research (2016)Neuroscience-Inspired Design:…The Use of Images in Graphic Design on Packaging of Food and Beverages (2015)The Use of Images in Graphic …ONLINE SHOPPING PERCEPTION AMONG MALAYSIAN PROFESSIONALS (2014)ONLINE SHOPPING PERCEPTION AM…Influence of package design on the dynamics of multisensory and emotional food experience (2012)Influence of package design o…The Comprehension Modes of Visual Elements: How People Know About the Contents by Product Packaging (2010)The Comprehension Modes of Vi…The importance of packaging attributes: a conjoint analysis approach (2007)The importance of packaging a…Packaging communication: attentional effects of product imagery (2001)Packaging communication: atte…Consumer Preferences for Color, Price, and Vitamin C Content of Bell Peppers (2001)Consumer Preferences for Colo…How Advertising Works: What Do We Really Know? 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An exemplary experiment with functional near-infrared spectroscopy (fNIRS) (2018)Neuromarketing, Subliminal Advertising, and Hotel Selection: An EEG Study (2020)Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement (2003)The Effect of Conceptual and Perceptual Fluency on Brand Evaluation (2004)Crossmodal correspondences: A tutorial review (2011)Olfactory-colour crossmodal correspondences in art, science, and design (2020)Signalling taste through packaging: The effects of shape and colour on consumers’ perceptions of cheeses (2022)When visual cues influence taste/flavour perception: A systematic review (2023)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)PLS-SEM: Indeed a Silver Bullet (2011)Measuring the Impact of Online Reviews on Consumer Purchase Decisions – a Scale Development Study (2022)Factors that affect consumer trust in product quality: a focus on online reviews and shopping platforms (2023)Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment (2024)Imagery and Verbal Processes (1972)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Imagery and Verbal Processes (2013)Consumer Preference for Yogurt Packaging Design Using Conjoint Analysis (2022)Factors affecting data quality of online questionnaires: Issues and metrics for sensory and consumer research (2022)Impact of Snack Food Packaging Design Characteristics on Consumer Purchase Decisions (2023)
this work references cited by second hop

References

  • 2007The importance of packaging attributes: a conjoint analysis approach783 cited
  • 2001Packaging communication: attentional effects of product imagery536 cited
  • 2012Influence of package design on the dynamics of multisensory and emotional food experience257 cited
  • 2001Consumer Preferences for Color, Price, and Vitamin C Content of Bell Peppers121 cited
  • 2020Colour and shape of design elements of the packaging labels influence consumer expectations and hedonic judgments of specialty coffee116 cited
  • 2016Neuroscience-Inspired Design: From Academic Neuromarketing to Commercially Relevant Research101 cited
  • 2021Measurement of factors influencing online shopper buying decisions: A scale development and validation75 cited
  • 2021An exploratory study using graphic design to communicate consumer benefits on food packaging70 cited
  • 2015The Use of Images in Graphic Design on Packaging of Food and Beverages19 cited
  • 2010The Comprehension Modes of Visual Elements: How People Know About the Contents by Product Packaging18 cited
  • 2022Application of visual elements in product paper packaging design: An example of the “squirrel” pattern15 cited
  • 2014ONLINE SHOPPING PERCEPTION AMONG MALAYSIAN PROFESSIONALS10 cited

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