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Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop
16 references·2 citing·42 second hop
Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop (2023)Configuring managerial factors to enhance…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Customer Engagement: Explorin…Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Determinants of consumer enga…Customer Engagement (2011)Customer EngagementConsumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Social psychology: handbook of basic principles (2008)Social psychology: handbook o…The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The Predictive Validity of Mu…Temporal construal. 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References

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  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2008Social psychology: handbook of basic principles5,473 cited
  • 2011Customer Engagement3,657 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
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  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 1969Modern Factor Analysis2,574 cited
  • 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase

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2,086 cited
  • 2011Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites2,057 cited
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    • 2024Omnichannel marketing: a systematic review and research agenda12 cited
    • 2024Leveraging Online Omnichannel Commerce to Enhance Consumer Engagement in the Digital Transformation Era11 cited