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An empirical study on impulse consumption intention of livestreaming e-commerce: The mediating effect of flow experience and the moderating effect of time pressure

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References

2002Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior3,203 cited
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1998Impulse buying: Modeling its precursors1,401 cited
1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited
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2017What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement738 cited
2019The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement691 cited
2021Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective654 cited
2020The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms646 cited
2011An Odyssey into Virtual Worlds: Exploring the Impacts of Technological and Spatial Environments on Intention to Purchase Virtual Products1599 cited
2021New frontiers and future directions in interactive marketing: Inaugural Editorial516 cited
2020Live streaming commerce from the sellers’ perspective: implications for online relationship marketing467 cited
2021How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective

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463 cited

2021How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory415 cited

2022Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis401 cited

2020Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issues389 cited

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2024Impulse buying in the digital age: An exploration using systematic literature review approach26 cited
2025Impulse buying in live streaming commerce: A literature review and research agenda23 cited
2025Key determinants of online impulse buying behavior: A study from TikTok Shop users in Vietnam11 cited
2025Navigating the Chinese purchase intent in fresh agricultural product live streaming: anchor features, perceived risk and consumer confidence10 cited
2025Streamers and viewers in live-streaming e-commerce: a social learning perspective6 cited
2025The role of social presence in impulsive buying during live streaming E-commerce: exploring the mechanisms of customer inspiration and positive emotion6 cited