GHRM and employer branding: empirical study in developing and developed economies

Abstract

Purpose The purpose of this study was to compare the effect of GHRM practices on employer branding among firms in developed and developing economies. Design/methodology/approach This study applied a cross-sectional survey for 234 respondents. The sample was derived from multiple databases consisting of firms in developed and developing countries. Findings The analysis indicates that green competence building practices and green performance management practices are positively related to environmental reputation and hence employer brand. Green employee involvement is exceptional because it has a more positive influence on environmental reputation in developed economies. Originality/value This study is cross-national in nature and compares GHRM practices in developed and developing economies.

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