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Influence of Utilitarian and Hedonic Attributes on Willingness to Pay Green Product Premiums and Neural Mechanisms in China: An ERP Study
16 references·3 citing·51 second hop
Influence of Utilitarian and Hedonic Attributes on Willingness to Pay Green Product Premiums and Neural Mechanisms in China: An ERP Study (2023)Influence of Utilitarian and Hedonic Attr…Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda (2021)Consumers’ purchase behaviour…Signaling can increase consumers' willingness to pay for green products. 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References

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  • 2019Signaling can increase consumers' willingness to pay for green products. Theoretical model and experimental evidence

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244 cited
  • 2015Influence of perceived value on purchasing decisions of green products in Brazil231 cited
  • 2019Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends220 cited
  • Cited by

    • 2024The influence of message frame and product type on green consumer purchase decisions : an ERPs study18 cited
    • 2024Do psychological costs matter? The mechanism of perceived value on green consumption behaviour11 cited
    • 2024The influence of disclosing product lifecycle carbon footprint information on consumer purchase intentions based on the APE model perspective: An ERP and questionnaire study10 cited