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The state of lead scoring models and their impact on sales performance · Study

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ArticleThe state of lead scoring models and their impact on sales performance

Migao Wu2023

OA

Articlebronze2023

The state of lead scoring models and their impact on sales performance

Migao Wu · Morad Benyoucef

39 citations·0/0 files stored·Information Technology and Management

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Customer churn and segmentation Digital Marketing and Social Media Big Data and Business Intelligence

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References

2009The PRISMA Statement for Reporting Systematic Reviews and Meta-Analyses of Studies That Evaluate Health Care Interventions: Explanation and Elaboration 2009The PRISMA Statement for Reporting Systematic Reviews and Meta-Analyses of Studies That Evaluate Health Care Interventions: Explanation and Elaboration 2008Application of data mining techniques in customer relationship management: A literature review and classification 2015Harnessing marketing automation for B2B content marketing 2009Literature searching for social science systematic reviews: consideration of a range of search techniques 2006A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface 2005Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms 2018Hybrid sales structures in the age of e-commerce

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2025The relevance of lead prioritization: a B2B lead scoring model based on machine learning

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Year2023

Typearticle

Published2023-02-01

VenueInformation Technology and Management

ISSN-L1385-951X

Languageen

Citations39

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1007/s10799-023-00388-w

openalex_workW4318769934

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