References

• 2009The PRISMA Statement for Reporting Systematic Reviews and Meta-Analyses of Studies That Evaluate Health Care Interventions: Explanation and Elaboration28,094 cited
• 2009The PRISMA Statement for Reporting Systematic Reviews and Meta-Analyses of Studies That Evaluate Health Care Interventions: Explanation and Elaboration10,345 cited
• 2008Application of data mining techniques in customer relationship management: A literature review and classification1,267 cited
• 2015Harnessing marketing automation for B2B content marketing429 cited
• 2009Literature searching for social science systematic reviews: consideration of a range of search techniques318 cited
• 2006A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface159 cited
• 2005Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms154 cited
• 2018Hybrid sales structures in the age of e-commerce130 cited
• 2021The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic128 cited
• 2012The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads115 cited
• 2013Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework86 cited
• 2011Analyzing existing customers’ websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing63 cited
• 2012Predicting customer profitability during acquisition: Finding the optimal combination of data source and data mining technique