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Advertising Effects: More than Short Term · Study

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ArticleAdvertising Effects: More than Short Term

Simon Broadbent1993

Article1993

Advertising Effects: More than Short Term

Simon Broadbent

23 citations·0/0 files stored·Market Research Society Journal

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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1991Recognizing and measuring brand assets

Cited by

2004Intangible resources, Tobin’s q, and sustainability of performance differences 1996What is Brand Equity Anyway, and how do you Measure it?2006Resource accumulation and overseas expansion by Japanese multinationals 1997Advertising budgeting practices in agribusiness: The case of farmer cooperatives 1995Adstock Modelling for the Long Term 1996Determining advertising budgets for service enterprises 2007La generación de una ventaja competitiva sostenible a través de la formación

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Year1993

Typearticle

Published1993-01-01

VenueMarket Research Society Journal

ISSN-L0025-3618

Languageen

Citations23

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1177/147078539303500103

openalex_workW431896068

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