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Advertising budgeting practices in agribusiness: The case of farmer cooperatives · Study

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ArticleAdvertising budgeting practices in agribusiness: The case of farmer cooperatives

Morgan P. Miles1997

Article1997

Advertising budgeting practices in agribusiness: The case of farmer cooperatives

Morgan P. Miles · John Bentley White · Linda S. Munilla

18 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Cooperative Studies and Economics

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References

1977Estimating Nonresponse Bias in Mail Surveys 2000Marketing management: analysis. planning. implementation and control 1962Optimal Advertising Policy under Dynamic Conditions 1976Optimal Advertising Policy Under Dynamic Conditions 1976Econometric Measurement of the Duration of Advertising Effect on Sales 1979Toward a Concept of Domesticated Markets 1979Feature Article—Aggregate Advertising Models: The State of the Art 1999The Shape of the Advertising Response Function

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2025The B2B sharing economy: Framework, implications, and future research 2014How Corporate Cultures Drive Advertising and Promotion Budgets

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Year1997

Typearticle

Published1997-01-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations18

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/s0019-8501(96)00074-0

openalex_workW1990602647

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