SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The Financial Implications of Advertising as an Investment · Study

ArticleShelves

ArticleThe Financial Implications of Advertising as an Investment

John Bentley White1996

Article1996

The Financial Implications of Advertising as an Investment

John Bentley White · Morgan P. Miles

42 citations·0/0 files stored·Journal of Advertising Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Financial Analysis and Corporate Governance Consumer Market Behavior and Pricing

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 42 citations exist upstream.

References

1973Industry Structure, Market Rivalry, and Public Policy 1978Basic Marketing: A Managerial Approach 1981Consumer behavior and marketing action 1962Optimal Advertising Policy under Dynamic Conditions 1993Advertising, R&D Expenditures and the Market Value of the Firm 1976Econometric Measurement of the Duration of Advertising Effect on Sales 1983Consumer Behavior: Implications for Marketing Strategy 1985Amortization Policy for Advertising and Research and Development Expenditures

Cited by

2008Value relevance of advertising expenditure: A review of the literature 1999THE VALUE RELEVANCE AND MANAGERIAL IMPLICATIONS OF INTANGIBLES: A LITERATURE REVIEW 1 2015Toward an Understanding of Causality Between Advertising and Sales: New Evidence from a Multivariate Cointegrated System 2007Capital humano y ventaja competitiva sostenible: un análisis de la relación entre la formación y los resultados empresariales

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1997Advertising budgeting practices in agribusiness: The case of farmer cooperativesarticle · 6 shared references 2008Does advertising create sustained firm value? The capitalization of brand intangiblearticle · 5 shared references 2011The Earnings Effects of Marketing Communication Expenditures During Recessionsarticle · 5 shared references 2003The effect of advertising on the market value of firms: Empirical evidence from the Super Bowl adsarticle · 5 shared references 2008What financial and non‐financial information on intangibles is value‐relevant? A review of the evidencearticle · 3 shared references 1987The Development of the Hierarchy of Effects: An Historical Perspectivearticle · 3 shared references

Details

Year1996

Typearticle

Published1996-07-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations42

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1080/00218499.1996.12466504

openalex_workW2991855013

Links

Imported from OpenAlex (CC0) — nothing here is generated.