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The Financial Implications of Advertising as an Investment

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References

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2008Value relevance of advertising expenditure: A review of the literature81 cited

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1999THE VALUE RELEVANCE AND MANAGERIAL IMPLICATIONS OF INTANGIBLES: A LITERATURE REVIEW 157 cited

2015Toward an Understanding of Causality Between Advertising and Sales: New Evidence from a Multivariate Cointegrated System13 cited

2007Capital humano y ventaja competitiva sostenible: un análisis de la relación entre la formación y los resultados empresariales11 cited