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Advertising budgeting practices in agribusiness: The case of farmer cooperatives
16 references·2 citing·35 second hop
Advertising budgeting practices in agribusiness: The case of farmer cooperatives (1997)Advertising budgeting practices in agribu…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…The Shape of the Advertising Response Function (1999)The Shape of the Advertising …Introduction to advertising and promotion : an integrated marketing communications perspective (1995)Introduction to advertising a…Determining the Optimal Level of Media Spending (1994)Determining the Optimal Level…Behavioral accounting (1990)Behavioral accountingAnalyzing Variations in Advertising and Promotional Expenditures: Key Correlates in Consumer, Industrial, and Service Markets (1990)Analyzing Variations in Adver…The Marketing Budgeting Process: Marketing Management Implications (1987)The Marketing Budgeting Proce…Why Advertising and Promotional Costs Vary: Some Cross-Sectional Analyses (1979)Why Advertising and Promotion…Toward a Concept of Domesticated Markets (1979)Toward a Concept of Domestica…Strategic advertising campaigns (1979)Strategic advertising campaig…Feature Article—Aggregate Advertising Models: The State of the Art (1979)Feature Article—Aggregate Adv…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Econometric Measurement of th…Does Advertising Lower Consumer Prices? (1973)Does Advertising Lower Consum…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…The B2B sharing economy: Framework, implications, and future research (2025)The B2B sharing economy: Fram…How Corporate Cultures Drive Advertising and Promotion Budgets (2014)How Corporate Cultures Drive …The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Handbook of Industrial and Organizational Psychology. (1977)The Reliability and Validity of Key Informant Data from Dyadic Relationships in Marketing Channels (1982)Strategic Alliances: A Synthesis of Conceptual Foundations (1995)The Role of the Institutional Environment in Marketing Channels (2002)Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The economic analysis of advertising (2005)American Economic Review (2019)Conditional logit analysis of qualitative choice behavior (1972)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (2008)Integrated marketing communications: From media channels to digital connectivity (2009)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)An assessment of survey research in POM: from constructs to theory (1998)Comparing Response Rates from Web and Mail Surveys: A Meta-Analysis (2008)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Factors for Success in Customer Relationship Management (CRM) Systems (2002)The naked truth of celebrity endorsement (2003)A study of factors that contribute to online review helpfulness (2015)PERSONALITY BIASES OF ACCOUNTING STUDENTS: SOME IMPLICATIONS FOR LEARNING STYLE PREFERENCES (1993)SKEPTISME PROFESIONAL AUDITOR DALAM MENDETEKSI KECURANGAN (2008)On the entrepreneurial genesis of new markets: effectual transformations versus causal search and selection (2010)The Development of the Hierarchy of Effects: An Historical Perspective (1987)The Role of Firm Size in Bilateral Bargaining: A Study of the Cable Television Industry (1999)A fresh meat almost ideal demand system incorporating negative TV press and advertising impact (2001)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)
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References

  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
  • 1979Toward a Concept of Domesticated Markets621 cited
  • 1979Feature Article—Aggregate Advertising Models: The State of the Art366 cited
  • 1999The Shape of the Advertising Response Function294 cited
  • 1995Introduction to advertising and promotion : an integrated marketing communications perspective205 cited
  • 1990Behavioral accounting138 cited
  • 1979Why Advertising and Promotional Costs Vary: Some Cross-Sectional Analyses127 cited
  • 1973Does Advertising Lower Consumer Prices?114 cited
  • 1987The Marketing Budgeting Process: Marketing Management Implications112 cited
  • 1979Strategic advertising campaigns81 cited
  • 1990Analyzing Variations in Advertising and Promotional Expenditures: Key Correlates in Consumer, Industrial, and Service Markets78 cited

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  • 1994Determining the Optimal Level of Media Spending57 cited
  • Cited by

    • 2025The B2B sharing economy: Framework, implications, and future research17 cited
    • 2014How Corporate Cultures Drive Advertising and Promotion Budgets17 cited