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Social media influencers and consumer engagement: A review and future research agenda

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References

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2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
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2019Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit1,413 cited
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2018

Influencers on Instagram: Antecedents and consequences of opinion leadership

1,331 cited

2018Authenticity under threat: When social media influencers need to go beyond self-presentation1,202 cited

2021Social media influencer marketing: A systematic review, integrative framework and future research agenda1,191 cited

Cited by

2024The impact of shared value proposition on consumer engagement through a sense of brand community13 cited
2026When Social Media Ideals Backfire: How Idealized Digital Standards Undermine Self‐Efficacy and Goal Attainability2 cited