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Marketing 5.0: An Empirical Investigation of Its Perceived Effect on Marketing Performance
16 references·0 citing·37 second hop
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References

  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 2018We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships396 cited
  • 2013Hair, J. F. Jr., Hult, G. T. M., Ringle, C. M., Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Sage Publications. ISBN: 978-1-4522-1744-4. 307 pp.365 cited
  • 2022The effect of digital marketing capabilities on organizational ambidexterity of the information technology sector236 cited
  • 2022The effect of supply chain management through social media on competitiveness of the private hospitals in Jordan192 cited
  • 2021The Power of Prediction: Predictive Analytics, Workplace Complements, and Business Performance145 cited
  • 2007Contextual perceived value?144 cited
  • 2022The effect of supply chain resilience on supply chain performance of chemical industrial companies141 cited
  • 2022The effect of big data on decision quality: Evidence from telecommunication industry136 cited
  • 2016Why mobile users trust smartphone social networking services? A PLS-SEM approach130 cited
  • 2022The role of digital marketing, CSR policy and green marketing in brand development123 cited
  • 2007The role of contextual marketing offer in Mobile Commerce acceptance: comparison between Mobile Commerce users and nonusers65 cited
  • 2022THE EFFECT OF SELECTED MARKETING ACTIVITIES AND PROMOTIONS ON THE CONSUMERS BUYING BEHAVIOR

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62 cited
  • 2022The mediating role of supply chain management on the relationship between big data and supply chain performance using SCOR model58 cited
  • 2019The Effect Of Entrepreneurial Marketing And Competitive Advantage On Marketing Performance43 cited
  • 2018Management Accounting and Partial Least Squares-Structural Equation Modelling (PLS-SEM): Some Illustrative Examples40 cited
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