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Pigmented Rice Niche Market Expansion: Green Consumer Attitudes and Purchase Intention to be Considered
16 references·0 citing·52 second hopsampled
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References

  • 2018Investigating the impact of social media advertising features on customer purchase intention1,075 cited
  • 2008Pro‐environmental products: marketing influence on consumer purchase decision1,032 cited
  • 2012Customer engagement in a Facebook brand community979 cited
  • 1991Prediction of leisure participation from behavioral, normative, and control beliefs: An application of the theory of planned behavior935 cited
  • 2020‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry903 cited
  • 2020Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs819 cited
  • 2015The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors728 cited
  • 2005The influence of country image structure on consumer evaluations of foreign products671 cited
  • 2011Friends, Fans, and Followers: Do Ads Work on Social Networks?669 cited
  • 2015Factors affecting consumers’ green product purchase decisions560 cited
  • 2019The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention371 cited
  • 2012Facebook versus television: advertising value perceptions among females315 cited
  • 2010Engagement with Online Media289 cited
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What affect consumers’ willingness to pay for green packaging? Evidence from China
242 cited
  • 2016Predictors of young consumer’s green purchase behaviour179 cited
  • 2006Going Green: A Study of Consumers' Willingness to Pay for Green Products in Kota Kinabalu164 cited
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