The Effect of Quality Function Deployment (QFD) in Enhancing Customer Satisfaction

Taher Hameed Abbas Bahia · Afrah Raheem Idan · Khawlah Radhi Athab

20 citations0/0 files storedInternational Journal of Professional Business Review

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Quality Function Deployment in Product Design Customer Service Quality and Loyalty Quality and Supply Management

Abstract

Purpose: The purpose of this study is to examine the effect of the quality function deployment as a philosophy of quality assurance based on listening to the customer’s voice and transforming his demands into technical requirements in order to achieve customer satisfaction. In addition, the tool opens the doors for continuous improvement of the organization’s operations to reach a competitive position that gives it success and sustainability. Theoretical framework: The study is concerned with the quality function deployment as a new way of the higher administration to replace the traditional focus on findings by adopting new approach throughout the reducing the efforts and time to redesigning and presenting the product that satisfy the actual need of the customer. Design/Methodology/Approach: To achieve the aims of the study, a questionnaire of 24 item has been used. The sample included 60 individuals from various parts of the organization. According to the purpose of the study, two main hypotheses were formulated. A set of statistical methods of the SPSS vr.24 has been used. Findings: It is concluded that there is a significant impact relationship between the quality function deployment and customer satisfaction. Research/Practical/Social Implications: The study is regarded as a an administrative, social and technical system in order to achieve customer's satisfaction. Originality/Value: The value of the study is that it is an attempt to draw attention to the necessity of adopting the quality function deployment as a philosophy of quality assurance and reinforcing it as a part of the organization culture for the sake of the improvement and supporting the competitive aspect.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 20 citations exist upstream.

References

2000A framework for marketing management 1999Operations Management: Processes and Value Chains

Cited by

2023Impact of Food and Beverage Quality and Service Quality Towards Customer Satisfaction and Customer Retention, A Study of Five-Star Hotels 2023The Impact of Operation Revitalisation Strategies in Power Generation Plants on Customer Satisfaction 2023Do KM and TQM have an impact on employee effectiveness and supply chain performance?2024Designing orthopaedic seat cushion made of rattan using quality function deployment approach 2023Integrating Quality Function Deployment and Service Excellence for Educational Quality Enhancement in Higher Education

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.