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Brand storytelling techniques arousing emotional bonds in different customer groups based on cluster analysis
7 references·0 citing·21 second hop
Brand storytelling techniques arousing emotional bonds in different customer groups based on cluster analysis (2023)Brand storytelling techniques arousing em…Success Story: How Storytelling Contributes to BTS’s Brand (2021)Success Story: How Storytelli…Brand Storytelling in the Digital Age (2020)Brand Storytelling in the Dig…Emotional branding speaks to consumers’ heart: the case of fashion brands (2019)Emotional branding speaks to …Integrated Marketing Communication (2011)Integrated Marketing Communic…Integrated marketing communication (2007)Integrated marketing communic…Storytelling: Branding in Practice (2005)Storytelling: Branding in Pra…Storytelling: Branding in Practice (2005)Storytelling: Branding in Pra…Motivation and Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Handbook of Positive Psychology (2001)Emotional branding on fashion brand websites: harnessing the Pleasure-Arousal-Dominance (P-A-D) model (2020)What Have We Learned about the Effects of the COVID-19 Pandemic on Consumer Behavior? (2021)Metaverse as Future Promising Platform Business Model: Case Study on Fashion Value Chain (2022)Confronting the Challenges of Participatory Culture: Media Education for the 21st Century (2006)Transmedia Storytelling (2015)The role of storytelling in advertising: Consumer emotion, narrative engagement level, and word‐of‐mouth intention (2020)How to Align your Brand Stories with Your Products (2012)The impact of storytelling on the consumer brand experience: The case of a firm-originated story (2012)The power of social media storytelling in destination branding (2017)Customer experiences in omnichannel retail environments: a thematic literature review (2023)Four Dimensions of Brand Storytelling: Framework for Managing and Analyzing Online Brand Stories (2024)The role of storytelling in the branding of SMEs (2025)A classification framework for out-of-home advertising media in South Africa (2013)The implementation of integrated marketing communication (IMC): evidence from professional football clubs in England (2019)What Experts Tell about Integrated Marketing Communication for Effective Business Promotion and Sale Strategy (2022)Consumer Attitudes toward SMS Advertising among Jordanian Users (2012)Theorizing university identity development: multiple perspectives and common goals (2012)The effect of marketing mix in attracting customers: Case study of Saderat Bank in Kermanshah Province (2013)
this work references cited by second hop

References

  • 2019Emotional branding speaks to consumers’ heart: the case of fashion brands230 cited
  • 2005Storytelling: Branding in Practice220 cited
  • 2005Storytelling: Branding in Practice172 cited
  • 2007Integrated marketing communication92 cited
  • 2020Brand Storytelling in the Digital Age39 cited
  • 2011Integrated Marketing Communication22 cited
  • 2021Success Story: How Storytelling Contributes to BTS’s Brand7 cited

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