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Civita di Bagnoregio, Italy: towards a people-centred heritage branding approach
16 references·0 citing·48 second hop
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References

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  • 2017Advances in Social Media Research: Past, Present and Future1,288 cited
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  • 2016Working consumers: Co-creation of brand identity, consumer identity and brand community identity294 cited
  • 2013Inhibitors to host community participation in sustainable tourism development in developing countries219 cited
  • 2001Value-based marketing: Marketing strategies for corporate growth and shareholder value189 cited
  • 2021How tourism activity shapes travel experience sharing: Tourist well-being and social context154 cited
  • 2018Heritage, gentrification, participation: remaking urban landscapes in the name of culture and historic preservation115 cited
  • 2010Integrated marketing communications in advertising and promotion110 cited
  • 2019Brand cultural symbolism, brand authenticity, and consumer well-being: the moderating role of cultural involvement

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97 cited
  • 2017Drivers of community participation in heritage tourism planning: an empirical investigation92 cited
  • 2017Heritage and identity: technology, values and visitor experiences89 cited
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