this work references cited by second hopReferences
- 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
- 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
- 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
- 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
- 1979Conceiving the self5,872 cited
- 1995Building Strong Brands4,432 cited
- 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
- 2018Multivariate Data Analysis3,516 cited
- 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
- 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
- 1982Development of reliable and valid short forms of the marlowe-crowne social desirability scale2,717 cited
- 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
- 1996‘Building Strong Brands’2,120 cited
- 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
- 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work