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MSME Marketing Performance during the COVID-19 Pandemic: The Role of Empowered Interaction Capability
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References

  • 2015A primer on partial least squares structural equation modeling (PLS-SEM)19,111 cited
  • 2020I'll trade you diamonds for toilet paper: Consumer reacting, coping and adapting behaviors in the COVID-19 pandemic666 cited
  • 2018Convergent validity assessment of formatively measured constructs in PLS-SEM612 cited
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  • 2021Relationships between Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty361 cited
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  • 2018Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana233 cited
  • 2015Service innovation and new product performance: The influence of market-linking capabilities and market turbulence229 cited
  • 2018Customer relationship management capabilities and social media technology use: Consequences on firm performance228 cited
  • 2019Market-sensing capability, knowledge creation and innovation: The moderating role of entrepreneurial-orientation

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194 cited
  • 2014Service-Dominant Orientation: Measurement and Impact on Performance Outcomes193 cited
  • 2017The Evolution and Prospects of Service-Dominant Logic189 cited
  • 2020From Empowerment Dynamics to Team Adaptability: Exploring and Conceptualizing the Continuous Agile Team Innovation Process140 cited
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