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The activist brand and the transformational power of resistance: towards a narrative conceptual framework
16 references·4 citing·39 second hop
The activist brand and the transformational power of resistance: towards a narrative conceptual framework (2023)The activist brand and the transformation…Designing conceptual articles: four approaches (2020)Designing conceptual articles…Brands Taking a Stand: Authentic Brand Activism or Woke Washing? (2020)Brands Taking a Stand: Authen…Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities (2010)Networked Narratives: Underst…How brands become icons: the principles of cultural branding (2005)How brands become icons: the …Adversaries of Consumption: Consumer Movements, Activism, and Ideology (2004)Adversaries of Consumption: C…Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Why Do Brands Cause Trouble? …Can Consumers Escape the Market? 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References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2001Brand Community3,994 cited
  • 1995Subcultures of Consumption: An Ethnography of the New Bikers2,232 cited
  • 2020Designing conceptual articles: four approaches2,209 cited
  • 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
  • 1991The Storytelling Organization: A Study of Story Performance in an Office- Supply Firm1,723 cited
  • 2001Narrative Methods for Organizational & Communication Research1,656 cited
  • 2005How brands become icons: the principles of cultural branding1,287 cited
  • 2010Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities1,282 cited
  • 2002Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man1,251 cited
  • 1995STORIES OF THE STORYTELLING ORGANIZATION: A POSTMODERN ANALYSIS OF DISNEY AS "TAMARA-LAND".1,195 cited
  • 2004Adversaries of Consumption: Consumer Movements, Activism, and Ideology1,034 cited
  • 1964The Concept of the Marketing Mix

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961 cited
  • 2020Brands Taking a Stand: Authentic Brand Activism or Woke Washing?771 cited
  • Cited by

    • 2025Generation Z consumers’ perspective: how and why should (not) brands engage in activism?10 cited
    • 2025Brand activism: Research trends and cluster analysis10 cited
    • 2024Sensemaking in organizational storytelling: From linear storytelling to antenarrative8 cited
    • 2025The cost of contradiction: exploring consumer negative responses to activist brands’ moral transgressions7 cited