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One-of-a-kind products: Leveraging strict uniqueness in mass customization
16 references·1 citing·51 second hop
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References

  • 1991The Social Self: On Being the Same and Different at the Same Time5,103 cited
  • 2007The Work of Art in the Age of Mechanical Reproduction3,820 cited
  • 2007Managing the co-creation of value3,467 cited
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  • 2009The “I Designed It Myself” Effect in Mass Customization762 cited
  • 2005Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing707 cited
  • 2009Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?628 cited
  • 2002

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The virtual customer
527 cited
  • 2010The Effect of Need for Uniqueness on Word of Mouth430 cited
  • Cited by

    • 2023Understanding Consumer Self-Design Abandonment: A Dynamic Perspective8 cited